Dancing with a legend: Edward Bernays, the 'father of public ...

Years later, he was upset to learn that Josef Goebbels, Hitler's propaganda minister, kept a copy of his 1923 groundbreaking book, “Crystallizing Public Opinion,” on his desk. ... Caruso was fearful of getting a cold from a draft in his hotel room, so Bernays had to locate more pillows from the management â€" enough pillows to surround the bed. In retrospect, his most controversial client was the American Tobacco Co. In 1928, the company asked Bernays to help expand sales ...